What does the 'Direct' step involve in the DASADA technique for closing a sale?

The 'Direct' step in the DASADA technique for closing a sale focuses on using a closed question to prompt a decision from the customer. This approach is effective because it seeks a clear, decisive response, making it easier for both the salesperson and the customer to move forward. By asking a closed question, the salesperson guides the conversation towards a specific choice or action, thereby helping the customer to commit to the purchase.

This method contrasts with open-ended questions, which can lead to lengthy discussions without necessarily driving towards a decision. Offering multiple alternative products or implementing a discount strategy might influence the customer’s decision, but they do not pertain directly to the 'Direct' aspect, which emphasizes decisive engagement through structured questioning.