What is a key factor in establishing quality customer service?

Detailed knowledge of products and services is essential in establishing quality customer service because it enables staff to assist customers effectively and confidently. When employees are well-informed, they can answer questions, make recommendations, and handle inquiries with authority. This builds trust and enhances customer satisfaction, as customers feel valued and understood.

Moreover, knowledgeable staff can provide personalized assistance, addressing individual customer needs and preferences. This creates a more engaging shopping experience, encouraging repeat business and fostering loyalty. In an environment where customers have access to a wealth of information through online platforms, having knowledgeable employees who can provide insights and advice is crucial to differentiating the store in a competitive market.