What is an emotional motive for purchasing a product?

An emotional motive for purchasing a product is driven by feelings and emotions rather than logical reasoning. When someone purchases due to peer pressure, they are influenced by their social group, wanting to fit in or be accepted. This strong desire to connect with or impress others often taps into feelings of belonging, self-esteem, and social identity, making it a clear example of an emotional motive.

In this context, the other options reflect different types of motivations. Buying out of necessity for daily use shows a practical approach, focusing primarily on functional needs without emotional involvement. Choosing a product for its price indicates a financial motivation, dealing with budgetary concerns rather than emotional ties. Considering product reviews typically leans toward rational decision-making, where consumers seek validation based on the experiences of others, rather than a personal or emotional connection to the product.