What is NOT considered a type of display in retail?

In retail, displays are critical for showcasing products and attracting customers’ attention. Each type of display serves specific marketing and visual merchandising purposes. Windows serve as a primary point of attraction, drawing potential customers into the store. Publicly accessible areas often highlight products through strategic product placements, offering free circulation space while promoting visibility. Floor fixtures are physical structures or stands placed on the sales floor to arrange and present products in an appealing manner.

Customer service counters, however, primarily serve as functional areas where transactions occur and customer inquiries are addressed rather than as display areas meant to showcase merchandise. While they can contribute to a store's layout and overall customer experience, they do not fulfill the role of a display meant to promote items or create enticing visual presentations designed to encourage purchases.