What is one source of information when handling customer inquiries?

Utilizing store product catalogues as a source of information when handling customer inquiries is highly effective because these catalogues provide comprehensive, accurate, and detailed information about the products available in a retail setting. They typically include descriptions, specifications, pricing, availability, and sometimes comparisons between products, allowing staff to address customer questions with confidence and accuracy.

Store product catalogues serve as a reliable reference point that can help ensure that the information being provided to customers is consistent and up-to-date, which is crucial in maintaining trust and credibility in a retail environment. This not only enhances the customer service experience but also aids in ensuring that employees are knowledgeable about the products they are selling.

While personal opinions about products can be subjective and vary from person to person, asking customers for their input may not provide them with the concrete information they are seeking. Additionally, guessing based on previous experiences can lead to inaccuracies, as past experiences may not necessarily reflect the current product offerings or conditions. Thus, store product catalogues emerge as a superior source for handling inquiries effectively.