What term describes the assortment of products available in a retail environment?

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The term that best describes the assortment of products available in a retail environment is "merchandise range." This concept encompasses the total variety and types of products that a retailer offers for sale, reflecting the diversity of items and ensuring that there is suitable selection to meet customer demands. A well-defined merchandise range is crucial for attracting a broad customer base and can significantly impact a retailer's success by ensuring that shoppers find what they’re looking for, whether they are seeking specific brands, categories, or price points.

Merchandise characteristics refer to the specific attributes or features of the products, focusing on what makes individual items appealing. A merchandising strategy is broader and includes the overall plan for how products are presented, marketed, and sold, not merely the assortment available. Product pricing relates to the cost assigned to individual products, which influences purchasing decisions but does not encompass the entire range of products. Thus, the term "merchandise range" precisely captures the essence of the available assortment in retail settings.

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