What type of signage provides a header guide for customer product categories?

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A header board serves an important function in retail signage by providing a clear and prominent header guide for customer product categories. Typically placed above the product displays, header boards effectively categorize different product lines, making it easier for customers to navigate the store and locate the items they are interested in. This signage enhances the shopping experience by creating a visual structure that guides customers through various sections of the store.

In contrast, shelf tickets primarily display pricing and product information directly on the shelves themselves, without offering the broader category context that a header board provides. Price boards generally summarize pricing information for multiple items but do not categorize products. Shelf wobblers are small signs attached to shelves and are often used for promotional purposes or specific product features rather than for indicating product categories. Therefore, the header board is uniquely positioned to fulfill the specific need of categorizing products and acting as a guide for customers.

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