When advising customers on product comparisons, which of the following is NOT part of the SPACE criteria?

The SPACE criteria is designed to help salespeople effectively compare products by focusing on key aspects that influence customer decision-making. The components of SPACE typically include Safety, Performance, Availability, and Comfort. These elements collectively ensure that considerations vital to the customer's experience and satisfaction are covered.

In this context, Appearance is not part of the SPACE criteria. While the appearance of a product might influence buying decisions and customer preferences, it is not considered a direct factor in the SPACE framework, which focuses more on functional and practical attributes of the product. Therefore, advisors should concentrate on the safety of the product, its performance attributes, the availability of the product, and the comfort it provides, rather than its appearance, when assisting customers with product comparisons.