Which loyalty program includes partnerships with other brands for customer discounts?

The loyalty program that includes partnerships with other brands for customer discounts is referred to as reward partnerships. This type of program is designed to enhance customer engagement by offering discounts or benefits through collaborations with various brands. Customers can earn rewards not just from their purchases within the main store or brand, but also by shopping with partner brands, creating a more extensive network of savings and incentives.

This approach amplifies the value of loyalty programs by providing customers with more options and greater overall rewards. By partnering with other businesses, brands can attract a wider audience and retain existing customers through added benefits, thereby enhancing customer satisfaction and loyalty across multiple platforms.

Other options, such as a points program, primarily focus on accumulating points that can be redeemed within the same brand, and gamification introduces elements of game playing to enhance user experience but does not inherently involve partnerships with other brands for discounts. Gift cards are another form of loyalty incentive, but they do not involve partnerships in the same manner.