Which of the following is an example of a customer buying signal?

The scenario of a customer opening their purse or wallet is a strong buying signal because it typically indicates that the customer is preparing to make a purchase. This action suggests readiness and willingness to complete a transaction, as the customer is taking out their payment method, which can be seen as a positive and proactive step toward finalizing the sale.

In contrast, walking towards the exit may imply that the customer is leaving rather than making a purchase. Asking for a discount can indicate interest in the product but does not necessarily signify an immediate intention to buy. Looking confused often suggests uncertainty or indecision regarding a purchase, which is not a clear signal of buying intent. Therefore, opening a purse or wallet represents a direct and definitive sign that a customer is ready to proceed with a transaction.