Which of the following represents a primary need of a customer in retail?

A primary need of a customer in retail typically focuses on basic necessities or fundamental requirements. In this context, buying a portable radio at a reasonable price addresses the core idea of fulfilling a practical requirement—obtaining a device that serves a specific function (listening to the radio) while also being mindful of cost, which is a key concern for many consumers. This reflects a straightforward transactional purpose rather than a desire for luxury, novelty, or emotional fulfillment.

The other options revolve around secondary needs or wants, such as the desire for uniqueness, the latest technology, or gift-giving, which cater more to personal preferences and social factors rather than fulfilling essential or primary requirements. These involve more complex motivations and emotions, making them less central to the basic needs framework.