Which of these is a part of the 'Active' step in the DASADA technique?

In the context of the DASADA technique, the 'Active' step focuses on engaging with the customer and facilitating their decision-making process. Helping the customer decide is crucial because it actively involves the customer in the buying process, guiding them through considerations to aid their ultimate choice. This step emphasizes the importance of understanding customer preferences and encouraging them to articulate their needs, which enhances their confidence in the decision they are about to make.

While other steps in the DASADA technique are essential, such as asking for feedback, resolving objections, and presenting product features, they primarily support the overall goal of assisting the customer rather than directly engaging them in making a decision. In contrast, helping the customer decide is a proactive approach that directly influences their purchasing journey and reinforces the customer-service relationship.