Which resource is important for explaining products to customers?

Using visual aids and equipment is essential for explaining products to customers because these tools enhance the customer’s understanding of a product's features and benefits. Visual aids, such as diagrams, images, videos, or live demonstrations, can illustrate complex concepts more clearly than words alone. They engage customers' visual senses, making the information more accessible and memorable, which can aid in the decision-making process.

Moreover, using equipment, such as product displays or samples, allows customers to interact with the product physically, providing a tactile experience that can influence their perception and interest. This hands-on engagement can answer many customer questions effectively and can be pivotal in closing a sale.

Employee opinions, advertising pamphlets, and customer reviews each have their own merits, but they typically do not provide the immediate, clear, and engaging presentation of product information that visual aids and equipment do. Employee opinions might be subjective and vary by person, advertising pamphlets may lack depth or personal touch, and while customer reviews can influence perceptions, they do not provide immediate, interactive explanations that visual tools can offer.