Which type of loyalty program allows customers to earn points for purchases?

The points program is specifically designed for customers to earn points based on their purchases. This type of loyalty program incentivizes customers to shop more frequently or spend more money, as they accumulate points with each transaction. These points can then typically be redeemed for rewards, discounts, or other benefits, which encourages ongoing patronage.

In contrast, non-monetary programs may focus on rewards that are not directly tied to spending, such as offering exclusive access or special experiences that do not accumulate points per se. Gift card programs involve pre-paid cards used for purchases rather than a method of accumulating points for future benefits. A tier system usually categorizes customers into different levels based on their spending or engagement but does not inherently involve earning points through purchases themselves. Therefore, the points program is the most accurate description of a loyalty system that rewards customers with points for their purchases.