Which type of ticket is often used to attract customers while shopping?

Swing tickets are a popular marketing tool in retail, designed to capture the attention of customers while they are shopping. These tickets usually hang from products or display units and are often colorful and visually engaging. Their purpose is not only to provide essential information about the product, such as pricing, promotion details, or product specifications, but also to entice customers with offers, discounts, or special features.

Their strategic placement and eye-catching designs help draw the customer’s eye, potentially influencing purchasing decisions. By presenting promotional messages in an appealing way, swing tickets can effectively attract shoppers and enhance the overall shopping experience.

In contrast, electronic shelf labels are typically used for price display and can update dynamically but might lack the engaging, promotional aspect that swing tickets offer. Header boards serve a similar purpose but are often more static and used to identify different sections of a store rather than drawing attention to individual products. Regular price tags provide essential information but usually do not carry the same promotional appeal as swing tickets, which can actively contribute to drawing customers' interest while they browse.